The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.

Nominated by: Tom Ahern

Tell us about the fundraiser and/or organization you are nominating:

Julie Capaldi, Executive Director of the United Way of Pickens County (SC).

She fully embraces donor-centricity and the power of storytelling. Julie’s one of a kind! Well, okay, there must be others … but how often do you encounter an ED who’s part of the solution rather than part of the problem?

Tell us about the piece you are nominating:

Annual reports are often a time (and money) sink with little ROI, in my opinion. Not Julie’s. I look forward to every annual advance she makes in the bold, unabashed publication. Check out their 2012-2013 annual report here >>


Why do you think they are deserving of a Bloomie?

Our judges loved that it’s called a “Gratitude Report” rather than an annual report. That’s taking a donor-centric approach!


Know someone deserving of a Bloomie? You can nominate someone here >>

Kristen Salmon

Kristen Salmon

Product Manager at Bloomerang
Kristen Salmon is a Product Manager at Bloomerang. Kristen holds a Master of Public Affairs degree with concentrations in Nonprofit Management and Policy Analysis from Indiana University Bloomington and a Bachelor’s degree in Sociology from Oklahoma State University. She also worked for two years as a Research Assistant in grad school on the multi-year Indiana Nonprofits: Scope and Community Dimensions project.