The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Tom Ahern
Tell us about the fundraiser and/or organization you are nominating:
Julie Capaldi, Executive Director of the United Way of Pickens County (SC).
She fully embraces donor-centricity and the power of storytelling. Julie’s one of a kind! Well, okay, there must be others … but how often do you encounter an ED who’s part of the solution rather than part of the problem?
Tell us about the piece you are nominating:
Annual reports are often a time (and money) sink with little ROI, in my opinion. Not Julie’s. I look forward to every annual advance she makes in the bold, unabashed publication. Check out their 2012-2013 annual report here >>
Why do you think they are deserving of a Bloomie?
Our judges loved that it’s called a “Gratitude Report” rather than an annual report. That’s taking a donor-centric approach!
Know someone deserving of a Bloomie? You can nominate someone here >>