The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Claire Axelrad, JD, CFRE
Tell us about the fundraiser and/or organization you are nominating: Opportunity Fund
Opportunity Fund is a not-for-profit social enterprise helping thousands of California families build financial stability. Their strategy combines microloans for small businesses, microsavings accounts, and community real estate financing. Since making their first loan in 1995, they have deployed over $220 million.
Tell us about the piece you are nominating:
The nominated piece is a recent email newsletter from Opportunity Fund.
Why do you think they are deserving of a Bloomie?
This newsletter deserves a Bloomie for a few reasons:
1. It’s donor-centered:
The newsletter highlights a donor, making it all about the impact donors have on the mission. The donor happens to also be someone who’s walked in the shoes of the clients, lending a great deal of credibility to what she has to say.