The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Tom Ahern
Tell us about the fundraiser and/or organization you are nominating:
Keiren Havens of Health Care for the Homeless.
HCH offers pediatric and adult medical care, mental health services, social work and case management, addiction treatment, dental care, vision assistance, HIV services, outreach, supportive housing, and access to education and employment.
Tell us about the piece you are nominating:
HCH’s 2013 Annual Report, an interactive online PDF with a striking, infographic’esque visual style.
Thoughts from Keiren:
Can’t tell you the number of (wo)man hours it took to create a new look and feel (“gritty urban” was my goal); make it emotional without pity; make info digestible, not overwhelming or abstract; create case by showing need without “begging”; use (80-90%) real HCH photos; and demonstrate that our values run through the agency as our lifeblood- as the lens through which we view every effort, including staff salaries and legislative efforts.
Why do you think they are deserving of a Bloomie?
It’s definitely hip and arty-gritty and that makes HCHMD look hip and arty-gritty (instead of depressing, which is a refreshing change for this kind of cause). The messages are clear and uncluttered; well distilled. You stand for something, for sure; there is plenty of anger visible (that’s a good thing). The photography is powerful and positive, despite the reality of homelessness. It has dabs of donor-centricity, so the donor is inside the story. And I learned stuff, like what is and isn’t covered by Medicaid.
I like it. Different. Real. Nicely done!
Know someone deserving of a Bloomie? You can nominate someone here >>