The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.

Nominated by: Tom Ahern

Tell us about the fundraiser and/or organization you are nominating:

Wayne Steer, Director of Fund Development – Fresh Start Recovery Centre

I’ve toured Fresh Start with Wayne Steer as my guide. I’ve met the people served. I’ve eaten in their cafeteria. It is brilliant success, worthy of all the support we can give them. Definitely saving lives.

Tell us about the piece you are nominating:

Their 2014 Christmas Campaign appeal letter uses a striking photo and a short appeal that is donor-centric and communicates impact.

The accompanying story is an actual story from one of their many inspiring and brave men (and fathers) who is now both a Father and a Dad to his young children (names changed because the fear of stigmatization of drug addicts still runs strong and deep).



Why do you think they are deserving of a Bloomie?

Wayne is doing some of the strongest, stare-you-straight-in-the-eye donor communications I’ve seen. I use them in my presentations because nobody’s better.

Fresh Start is a magnificent mission, a magnificent organization, and Wayne’s stuff is the exact opposite of timid, tame, hesitant, cautious. Everyone with “tough” missions like this — getting addicts off the streets and back into life — can learn from Fresh Start and Wayne Steer.

Know someone deserving of a Bloomie? You can nominate someone here >>

See past Bloomie winners here >>

Kristen Salmon

Kristen Salmon

Product Manager at Bloomerang
Kristen Salmon is a Product Manager at Bloomerang. Kristen holds a Master of Public Affairs degree with concentrations in Nonprofit Management and Policy Analysis from Indiana University Bloomington and a Bachelor’s degree in Sociology from Oklahoma State University. She also worked for two years as a Research Assistant in grad school on the multi-year Indiana Nonprofits: Scope and Community Dimensions project.