The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Adam Clevenger, Regional Collaboration Manager – YMCA of the USA
Tell us about the fundraiser and/or organization you are nominating:
College Mentors for Kids is an Indianapolis-based nationwide nonprofit connecting college kid mentors with school aged mentees. Each year, they partner 1,900 1st-6th graders with 2,200 local college students on 26 college campuses. Mentorship provides a positive caring role model, helpful tutor and empathic listener to mentees every week.
Tell us about the piece you are nominating:
I attended their annual mentor award luncheon recently and decided to make a contribution. I’ve known board members and volunteers in the past, but haven’t made a gift before. I made my gift online. As soon as I clicked submit, I was taken to a video saying thanks, including how my gift was going to be used, showing kids partnered with mentees, and another thank you at the end.
After the video, I received a thank you email:
A tax letter with details of your gift will be sent to the address you provided next month. Your gift will help provide a caring college student mentor to a child in need. Through structured activities that take place on the college campus, kids learn about possibilities for their future and are encouraged to pursue their goals, no matter what their circumstances! You are helping kids unlock their potential, so they can have a brighter tomorrow. Thank you!
To keep up with what’s happening at College Mentors and to see success stories YOU make possible, follow us on social media.
Why do you think they are deserving of a Bloomie?
I make a lot of gifts to many different organizations. Organizations come onto my list, others fall away. I can’t think of many giving experiences that were so moving. Most online giving pages are strictly transactional, get you in, get you out; no engagement. However, they took a transaction and clearly demonstrated how my gift will be used.
The video included phrases like, “Because you give, kids ae paired one-on-one with college student mentor!” and “Take a peek at your dollars at work….”
I will remember this giving experience. THIS is what donor acknowledgement should be!
Know someone deserving of a Bloomie? You can nominate someone here >>