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The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.

Nominated by: Pamela Grow, Simple Development Systems

Tell us about the fundraiser and/or organization you are nominating: Kathleen Kennedy, Program and Development Coordinator at the Coalition for Sonoran Desert Protection

Tell us about the piece you are nominating:

This piece is the spring direct mail appeal from the Coalition. They created an integrated campaign with their followup email series as well.

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Why do you think they are deserving of a Bloomie?

There were a number of things I liked about this appeal:

  • Real, warm, personal; there’s a genuine sense, reading this letter, that I’m a valued partner and a true insider
  • The donor love is palpable (check out the fabulous staff notes!)
  • Terrific PS stressing urgency – and why

Kathleen had this to say about the campaign:

“This campaign featured a $15,000 1:1 matching gift from one of our major donors (our goal was to raise $30,000 total) and focused on our work helping to pass a bond package in the coming November election that includes new funding for protecting natural open space in our area. Our campaign was really successful – we ended up raising $30,861!“

Know someone deserving of a Bloomie? You can nominate someone here >>

Kristen Salmon

Kristen Salmon

Product Manager at Bloomerang
Kristen Salmon is a Product Manager at Bloomerang. Kristen holds a Master of Public Affairs degree with concentrations in Nonprofit Management and Policy Analysis from Indiana University Bloomington and a Bachelor’s degree in Sociology from Oklahoma State University. She also worked for two years as a Research Assistant in grad school on the multi-year Indiana Nonprofits: Scope and Community Dimensions project.