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The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.

Nominated by: Katie Hayes

Tell us about the fundraiser and/or organization you are nominating: Teresa Rhodes, Boys & Girls Clubs of Indianapolis

Since 1893, Boys & Girls Clubs of Indianapolis has been in the forefront of youth development, working with young people from disadvantaged economic, social, and family circumstances. Today, over 8,000 boys and girls are taking advantage of the programs, activities and services provided by the Boys & Girls Clubs of Indianapolis.

Tell us about the piece you are nominating:

Following a small online donation (first-time donor), Teresa left a short voicemail:

 

Why do you think they are deserving of a Bloomie?

Calling first-time donors to say thank you is extremely important, but few nonprofits do it. Check out these stats:

  • first-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift (Tom Ahern)
  • a three-minute thank-you call will boost first-year retention by 30% (Roger Craver / The Agitator)
  • a thank-you call from a board member to a newly acquired donor within 24 hours of receiving the gifts will increase their next gift by 39% (Penelope Burk)

The best part about phone calls is it doesn’t take a lot of time, and voicemails are just as good. Teresa’s is less than a minute, and even manages to explain the impact of the gift.

So pick up those phones and get dialing!

Know someone deserving of a Bloomie? You can nominate someone here >>

Kristen Salmon

Kristen Salmon

Product Manager at Bloomerang
Kristen Salmon is a Product Manager at Bloomerang. Kristen holds a Master of Public Affairs degree with concentrations in Nonprofit Management and Policy Analysis from Indiana University Bloomington and a Bachelor’s degree in Sociology from Oklahoma State University. She also worked for two years as a Research Assistant in grad school on the multi-year Indiana Nonprofits: Scope and Community Dimensions project.