The Bloomies are our award for outstanding donor communications in the nonprofit sector. Periodically, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Tom Ahern
Tell us about the fundraiser and/or organization you are nominating:
Jennifer Cobb Pyron, Arkansas Children’s Hospital Foundation
The Arkansas Children’s Hospital Foundation supports the Arkansas Children’s Hospital, the only pediatric medical center in Arkansas. Known for being one of the largest pediatric medical providers in the United States, ACH proudly provides world-class medical care to children and families throughout Arkansas and surrounding areas.
Tell us about the piece you are nominating:
This print donor newsletter has successfully transitioned from being in the red to being in the black, thanks to intense donor-centricity and authentic reporting that doesn’t avoid the dangerous stakes involved in children’s medicine.
Also of note: the foundation has backed its newsletter with ever-increasing investment. This is rare in the nonprofit world, with its gloomy preoccupation with overhead costs.
You can see the full newsletter here.
Why do you think they are deserving of a Bloomie?
This has been a multi-year project to increase the “culture of philanthropy” — i.e., the awareness of the true importance of philanthropy to children’s health care. It’s working.
They’ve also just introduced a Spanish-language version.
Know someone deserving of a Bloomie? You can nominate someone here >>