The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.
Nominated by: Steven Shattuck
Tell us about the fundraiser and/or organization you are nominating: The Alzheimer’s Association
The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer’s care, support and research.
Tell us about the piece you are nominating:
The piece is an acknowledgement email following an online contribution to a peer-to-peer fundraising campaign:
Why do you think they are deserving of a Bloomie?
We’ve shared acknowledgement emails here before, but there’s always inspiration to be gathered by seeing more.
This email from the Alzheimer’s Association has all the required parts:
- clean design
- striking imagery
- a thank you (not just a payment processing confirmation)
- an impact statement
- multiple calls-to-action (employee matching, upcoming events, “tell congress”)
- social media
- feedback mechanism (“Need Help?” and “Contact Us”)
Since this was specific to a P2P campaign, listing the fundraiser who was supported is critical.
Your email acknowledgement is likely one of the first communications a new donor will receive from your organization, so don’t sleep on it!
Know someone deserving of a Bloomie? You can nominate someone here >>