The Bloomies are our award for outstanding donor communications in the nonprofit sector. Each week, we’ll feature a newsletter, email, direct mail piece, acknowledgement, solicitation or social media post that caught our eye.

Nominated by: Steven Shattuck

Tell us about the fundraiser and/or organization you are nominating: The Alzheimer’s Association

The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer’s care, support and research.

Tell us about the piece you are nominating:

The piece is an acknowledgement email following an online contribution to a peer-to-peer fundraising campaign:





Why do you think they are deserving of a Bloomie?

We’ve shared acknowledgement emails here before, but there’s always inspiration to be gathered by seeing more.

This email from the Alzheimer’s Association has all the required parts:

  • clean design
  • striking imagery
  • a thank you (not just a payment processing confirmation)
  • an impact statement
  • multiple calls-to-action (employee matching, upcoming events, “tell congress”)
  • social media
  • feedback mechanism (“Need Help?” and “Contact Us”)

Since this was specific to a P2P campaign, listing the fundraiser who was supported is critical.

Your email acknowledgement is likely one of the first communications a new donor will receive from your organization, so don’t sleep on it!

Know someone deserving of a Bloomie? You can nominate someone here >>

Kristen Salmon

Kristen Salmon

Product Manager at Bloomerang
Kristen Salmon is a Product Manager at Bloomerang. Kristen holds a Master of Public Affairs degree with concentrations in Nonprofit Management and Policy Analysis from Indiana University Bloomington and a Bachelor’s degree in Sociology from Oklahoma State University. She also worked for two years as a Research Assistant in grad school on the multi-year Indiana Nonprofits: Scope and Community Dimensions project.