The breakthrough concept of showcasing the nonprofit sector’s best practices in donor retention, donor engagement and communications within a donor database sprang to life in 2012 with the birth of Bloomerang.

Since that time, the market response to such a novel manner in bringing those best practices forward into daily usage has been remarkable. The scientific research of Adrian Sargeant and the proven strategies of Tom Ahern and Kivi Leroux Miller have risen to the forefront of the thinking of thousands of professional fundraisers as they use Bloomerang.


How Can We Do More?

Every two weeks numerous key members of our team gather to explore various avenues of how to improve Bloomerang as well as further bring additional best practices to life in the daily usage of the product.

These discussions often lead to further research into what additional best practices should be used in some manner. An offshoot of one of those discussions was the gem of an idea to see just how much our three well-known experts could each help a single nonprofit actively engaged in fundraising in their specialty area.

It Was Unanimous

When we approached Adrian, Tom and Kivi with the concept of taking some of their valuable time to help a new Bloomerang customer in a private one on one session the responses to the email came back in an instant. They all three said the idea was a good one and that they would be delighted to help.

As a side note, this always has been the case for all three of them. They all become part of the Bloomerang intellectual property team of fundraising best practices based upon the premise of improving fundraising results for the sector as a whole.

The Special Offer

The month of May just became even more special for all of us associated with Bloomerang. Three very lucky brand new customers will be picked from a drawing of all new customers for the month to receive a private session from one of our three intellectual property providers.

One new Bloomerang customer will be able to spend a private hour online to design an existing donor survey with Professor Adrian Sargeant in order to improve donor engagement and donor retention!

Another new Bloomerang customer will spend a private hour on-line with Tom Ahern editing their next fundraising appeal letter!

Finally, a third new Bloomerang customer will spend a private hour on line with Kivi Leroux Miller editing their next mass email!

The Future

All of us at Bloomerang hope the three very special endeavors outlined above combine to chart an even higher level of future fundraising success for the three new customers chosen. We know there will be magical moments for those customers because there are so many of those magical moments each and every time our team collaborates with Adrian, Tom and Kivi!

If you are already a new customer this month, our fingers are crossed for you. We cannot wait to hear about your experience if you are chosen.

If you are not yet a customer, perhaps we will get the chance to show you Bloomerang’s built-in best practices of Adrian, Tom and Kivi sometime soon!

Jay Love

Jay Love

Co-Founder & Chief Relationship Officer at Bloomerang
A 30+ veteran of the nonprofit software industry, Jay Love co-founded Bloomerang in 2012. Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master. He currently serves on the board of the Center on Philanthropy at Indiana University and is the past AFP Ethics Committee Chairman. Jay is also the author of Stay Together: How to Encourage a Lifetime of Donor Loyalty.