Over the course of the coming year many of you will be either placed in the executive leadership role of a charity or looking to enhance your performance as an existing leader. I have had the privilege of working for and with many of the best leaders in this sector since 1983.
Perhaps it is time to share what seem to be the common guiding principles of those top leaders. Hopefully, they will beneficial for anyone in a leadership role at any size nonprofit. Here are six guiding principles every nonprofit executive director should hold dear:
1) They Function as the Official Leader of the Fundraising Team
Anyone, who has been in fundraising as a profession or a volunteer, knows that every major donor, foundation and sponsor has a strong desire to have a relationship with the CEO/Executive Director.
If that leader does not embrace this role the ripple effects on this key part of revenue generation can be strong, if not disastrous!
However, if fully embraced ever increasing levels of fundraising success can be achieved and built upon.
2) Building Alliances and Partnerships is a Key Strategic Area
This ties into the leadership role described above and moves it into whole new areas. The new areas encompass not just revenue generation, but also expense containment, the delivery of services core to the mission and complementary services.
Such alliances and partnerships can also be critical in recruiting staff and volunteers and in come cases even board members.
In some situations it can lead to mergers and acquisitions, which allow the proper scaling of the organization to truly deliver on its mission!
3) Nothing Stands in the Way of Delivering the Mission Critical Services
Even if the leader is not an operations guru, this must be front and center. Depending on the size of the organization there might be a COO of some sort of general manager of operations. Finding the right person for that role is every bit as critical as managing it alone.
Delivering on the promise of the mission and properly reporting it is perhaps the single most common thread I have personally seen in great nonprofits.
One other key facet of success in this area is a constant drive for improvement. This will range from small incremental operational changes, to improved staff and volunteer productivity to scaling such excellence for the long term.
4) Finance is Understood and is Operated Above Reproach
Once again the size of the organization will be a determining factor whether the various areas of finance, budgeting and reporting are done alone or with the help of designated CFO or finance manager. Either way, the highest level of honestly and ethical standards are critical to the trust of everyone outside and inside the organization.
History is riddled with previously successful charities where mistakes in this area either completely destroyed the organization or greatly diminished its ability to perform its mission.
The filing of the 990 forms to the sharing of financial data with the board and financial supporters must be above reproach year and year. None of the other guiding principles can be fulfilled without this!
5) Marketing and Communications Enhance the Mission
In larger organizations this area is often where “silos” begin. The concept of “silos” is where one part of the organization operates without being aware of that other areas are doing.
The executive director must insure that there is open communications among departments such as fundraising, operations, finance and marketing.
Once such a dilemma is avoided, then the brand and mission can be greatly enhanced by the proper flow of communications from this department. Being at ease in being part of such communication, is the mark of many superb nonprofit executives. It ties in closely with the first two guiding principles.
6) Human Resources is a True Differentiator
Any organization is only as good as its people. This is especially the case in the nonprofit world where there is often a need to attract the best team members while paying wages and benefits below what the commercial sector is paying.
The executive director must set the tone and establish above average processes for human resources to flourish under such conditions.
In addition to recruiting and hiring, human resources can be quite impactful to the culture of the organization. The existence of a superior culture is the most common denominator of highly respected nonprofits.
The six guiding principles above are the ones I have seen the most often. If you think I have missed any, please let me know in the comment area below. I wish you only the best in your leadership role!
A 30+ veteran of the nonprofit software industry, Jay Love co-founded Bloomerang in 2012. Prior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth. Prior to starting eTapestry, Jay served 14 years as President and CEO of Master Software Corporation. MSC provided a widely used family of database products for the non-profit sector called Fund-Master. He currently serves on the board of the Center on Philanthropy at Indiana University and is the past AFP Ethics Committee Chairman. Jay is also the author of Stay Together: How to Encourage a Lifetime of Donor Loyalty.