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3 #GivingTuesday Appeals That Bucked The Trend
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#GivingTuesday can come with an overwhelming amount of appeals, which is why it’s so important that your organization does something unique. Here are three nonprofits that stood out from the crowd:
1. Coburn Place
Coburn Place, a safe haven for domestic violence survivors and their families, decided to turn #GivingTuesday into #GratitudeTuesday, and thank their supporters rather than solicit them directly.
Happy #GratitudeTuesday! Doesn’t that have an even better ring to it?! #ThanksForGiving https://t.co/9u5s5OZ8zB pic.twitter.com/hGwIgeT8Ae
— Coburn Place (@CoburnPlace) December 1, 2015
Their post links to the following email campaign:
Some may consider it a bold move, but I’m betting any short-term gains they may have missed out on will be offset by long-term donor loyalty. Not only is the campaign extremely donor-centric, but it primes the pump for a more direct ask over the next three weeks.
2. Nature Conservancy
Perhaps with an understanding that #GivingTuesday may still be a foreign concept to many potential and existing donors, the Nature Conservancy decided to have fun with explaining it in their appeal:
If you’re new to #GivingTuesday, owl just explain it to you… https://t.co/pH8A9zAe3U pic.twitter.com/HdRSptUivu — Nature Conservancy (@nature_org) December 1, 2015
Their tweet links to a blog post entitled “Why You Should Give a Hoot about Giving Tuesday this Year,” which contains a playful explanation of #GivingTuesday, complete with adorable owl gifs.
It ends with a simple appeal not only to their own organization (with a corporate 1-1 match), but encourages readers to also donate elsewhere. It’s great to see a nonprofit act altruistically on a global day of giving.
Plus, who doesn’t like owl gifs?
3. Indiana Youth Group
Rounding out our list is the Indiana Youth Group, who used Facebook to make a direct, traditional appeal on #GivingTuesday. Where they differ, however, is in the specificity, urgency and impact of the appeal:
Rather than simply posting “Hey, it’s #GivingTuesday! Please donate!” IYG lays out a compelling case for support.
Did you see any creative #GivingTuesday appeals this year? Let us know in the comments below!
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Lisa Benjamin