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Every year, more than half of our donors leave without making a second donation. We all know donor retention is a major problem facing our industry, but what’s one of the most simple tactics we can implement to improve it? A personalized thank you.
 
Learning objectives:
 
• Automatically send personalized thank yous with Gratavid
 
• Create a tiered system to thank specific donors
 
Diana Otero is the Product Engagement Manager at Bloomerang. She served on the board of the Nantahala Hiking Club, one of the 31 trail maintaining clubs of the Appalachian Trail Conservancy, a nonprofit organization driven and powered by volunteers.