Tom Ahern – Donor Communications Head Coach
Tom Ahern is considered one of North America’s leading authorities on donor communications.
Each year, he delivers dozens of workshops on the techniques of (and psychology behind) effective fundraising communications. He is the author of four well-received books: on donor newsletters (2005); How to Write Fundraising Materials That Make More Money (2007); Keep Your Donors, a book about donor retention methods co-authored with Simone Joyaux (2007); and Seeing Through a Donor’s Eyes (2009).
Tom works with dozens of clients nationwide every year. They include brand names like the Sierra Club and Save the Children, as well as hospitals, universities, foundations, and local charities. He specializes in bequest marketing; donor communications evaluations; direct mail; newsletter interventions; and case statements for big-ticket campaigns.
Tom is also an award-winning magazine journalist, for articles on health, women’s rights and other social justice issues. He has his MA and BA in English from Brown University, and a Certificate in Advertising Art from the RI School of Design. His office is in Rhode Island. He writes his books at his second home in France.
Ahern will play a key role in further developing fundraising and communications best-practices already built in to the Bloomerang software.