Professor Adrian Sargeant – Chief Scientist

Adrian Sargeant is Professor of Fundraising and Director of the Centre for Sustainable Philanthropy at Plymouth University in the United Kingdom. He is also Adjunct Professor of Fundraising at Indiana University where he was formerly the first Hartsook Chair in fundraising. He also holds visiting positions at Avila University in Kansas City and the Australian Centre for Philanthropy and Nonprofit Studies in Brisbane, Australia.

A foremost authority in the domain of nonprofit marketing and fundraising, Sargeant’s knowledge will fuel the donor retention best practices and reporting features of the Bloomerang software. His work on donor retention and loyalty has been funded by the Economics and Social Research Council, the Aspen Foundation, Indiana University, the Association of Fundraising Professionals and the Institute of Fundraising.

Most recently Professor Sargeant developed the UK’s new National Occupational Standard for Fundraising, specifying the skills and knowledge required of fundraisers working in a variety of different roles within the profession.