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Annual Fundraising Appeal FAQ

I receive a lot of questions about annual fundraising appeal best practices. You’ll find a lot of tips in this free, downloadable “Annual Appeal Checklist.” But today let’s look at some of the thornier questions I receive. Q. What if your mailing list isn't really that great? A. There’s no [...]

By |2018-10-11T16:25:33-04:00September 24th, 2018|Fundraising|

The Two Best Methods To Avoid A Downfall In Your Nonprofit’s Annual Fundraising

One of my favorite volunteer activities in the nonprofit sector is serving on the Fundraising Effectiveness Project’s Growth in Giving Steering Committee.  The face-to-face meetings and conference calls are always insightful and thought provoking. This is especially true when those insights are cutting edge and timely in nature. This week’s [...]

By |2018-09-19T14:24:13-04:00September 21st, 2018|Fundraising, Legacy Gifts, Major Gifts|

Annual Fundraising: Influence “Yes” Using Psychology and Neuroscience

In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors. Today these principles have been well documented. Trail-blazing research added by behavioral scientists like Daniel Kahneman and Amos Tversky supports and expands on Cialdini’s principles. No matter how much technology advances, the triggers [...]

By |2018-10-11T16:29:07-04:00September 10th, 2018|Fundraising, Year-End Fundraising|