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Annual Fundraising Appeal FAQ

I receive a lot of questions about annual fundraising appeal best practices. You’ll find a lot of tips in this free, downloadable “Annual Appeal Checklist.” But today let’s look at some of the thornier questions I receive. Q. What if your mailing list isn't really that great? A. There’s no [...]

By |2018-10-11T16:25:33-04:00September 24th, 2018|Fundraising|

The Two Best Methods To Avoid A Downfall In Your Nonprofit’s Annual Fundraising

One of my favorite volunteer activities in the nonprofit sector is serving on the Fundraising Effectiveness Project’s Growth in Giving Steering Committee.  The face-to-face meetings and conference calls are always insightful and thought provoking. This is especially true when those insights are cutting edge and timely in nature. This week’s [...]

By |2018-09-19T14:24:13-04:00September 21st, 2018|Fundraising, Legacy Gifts, Major Gifts|

Annual Fundraising: Influence “Yes” Using Psychology and Neuroscience

In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors. Today these principles have been well documented. Trail-blazing research added by behavioral scientists like Daniel Kahneman and Amos Tversky supports and expands on Cialdini’s principles. No matter how much technology advances, the triggers [...]

By |2018-10-11T16:29:07-04:00September 10th, 2018|Fundraising, Year-End Fundraising|

5 Action Strategies to Supercharge Crisis Fundraising Success

Now is a time to communicate more, not less, to sustain and build mutually beneficial relationships with constituents. People feel isolated and frustrated about the fact they aren't having the impact they used to have, in business or their community. You can help alleviate their exasperation! Right now is still the [...]