What makes a fundraising appeal, well, appealing? The last six weeks of the calendar year are make-or-break time for nonprofits. In fact, nearly 30% of nonprofits raise 26% to 50% of their annual fundraising in November and December – when people are feeling their most grateful and generous. As the [...]
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I receive a lot of questions about annual fundraising appeal best practices. You’ll find a lot of tips in this free, downloadable “Annual Appeal Checklist.” But today let’s look at some of the thornier questions I receive. Q. What if your mailing list isn't really that great? A. There’s no [...]
One of my favorite volunteer activities in the nonprofit sector is serving on the Fundraising Effectiveness Project’s Growth in Giving Steering Committee. The face-to-face meetings and conference calls are always insightful and thought provoking. This is especially true when those insights are cutting edge and timely in nature. This week’s [...]
Ultimately, the goal of every appeal letter is to get a resounding “Yes!” With the right number of positive responses to your annual fundraising appeal letter, you can get the support you need for your mission. You could even surpass your short-term goals, giving your nonprofit the ability to focus [...]
In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors. Today these principles have been well documented. Trail-blazing research added by behavioral scientists like Daniel Kahneman and Amos Tversky supports and expands on Cialdini’s principles. No matter how much technology advances, the triggers [...]
It was my first week as a new development manager for a mid-sized, regional nonprofit. I was astonished at what I found. This well-resourced, highly regarded organization, the envy of other nonprofits in our area, had NO annual fundraising program. […]
Writing an annual fundraising appeal letter can be a daunting task, especially considering the cost in time and resources to produce and the potential impact on your fundraising goals. Follow these tips from Tom Ahern to ensure that your letter is as effective (and fun to create!) as possible: […]
In this webinar, Jen Love and John Lepp share successful case studies and examples of donor love in action from Canada and around the world. Full Transcript: Steven:All right. I've got 10:30 on the dot. Is it okay if I go ahead and kick us off officially, friends? John:Let's rock [...]
Autumn is coming. That means it’s time to begin thinking about your critical year-end fundraising campaign. And, no, it’s not a moment too soon to begin. Autumn is coming. December is when 30% of all annual individual giving is done. You want to be sure you’re ready to take full [...]
Someone recently asked me what I think is the most common mistake made in fundraising appeals. I had an immediate answer. Most fundraising appeals lack a theory of change. Theory of change isn’t something we talk a lot about in fundraising and yet it plays a crucial role in helping [...]